As we slide into summer, we are also—hopefully—easing out of the restrictions caused by the COVID-19 pandemic. It is time to reconnect with customers and maybe to rethink your marketing strategies.

It’s time to examine the marketing tools you use. We’re not talking power tools like HubSpot or Google Analytics. We mean the tools you always carry around in your hip pocket. When they’re sharp, brilliance may result; when they’re not, catastrophe could be around the corner.

Has your sales and marketing strategy suddenly stalled? Maybe it’s outdated. When a once-great plan becomes tired, knowing what to do next can be tricky. Take a moment to compare where you were when you developed your current strategy and where you are now.

Do potential new customers know you are an expert? Probably not, because If they did, they’d likely be your customers already.

The average person is exposed to at least 5,000 ads and brand mentions every single day. So, what can your company do to be among the elite handful that people recall? The answer is to do some of everything.

Hard as it might be to believe, the new year is just a few months away. You probably have some clear ideas about where you want your business to be a year from now. Have you given any thought to whether or not you have the marketing resources to get you there?

“Write it like you are writing a letter to a friend.” That simple advice can create effective messaging and rescue you from writing traps.

What’s the next job, folks? Internal newsletter? Customer portal on a website? Driver recruitment campaign? Whatever it is, make sure you know WHY. A solid WHY points everyone involved in the same direction toward a stronger organization.

There are many challenges faced by a marketing department in small-to-midsize supply chain companies. The pressure can be pretty intense to work fast, cheap, and still come up with account-winning material. Whether you’re in a small team or by yourself, having thousands of design elements and messaging tactics to choose from can be daunting.

News publications continually evolve and expand their editorial offerings to provide more channels and a deeper reach into their readership. You should not underestimate how newsworthy your business and your people can be to the media covering transportation, logistics, and the supply chain.