Spring is a good time to see if your marketing plan and assets need to be freshened up and de-cluttered. Reassess your priorities, take stock of what’s working, and clear out what isn’t.

The 2022 calendar is filling up with transportation and supply chain trade shows and conferences. So, how do you decide which ones are worth your time and money?

Do you know about TMSA—the Transportation Marketing & Sales Association? The organization delivers a steady stream of creative thinking through webinars, in-person, meetings, collaborative strategic interest groups, and publications focused on marketing best practices.

The ups and downs of the global supply chain over the past 18 months have been a wild ride for consumers, manufacturers, shippers, and all the businesses that support logistics. That's why carefully crafted marketing content is crucial right now.

When an unexpected media contact happens, do you have a protocol in place? If you don’t, it’s time to push up your shirt sleeves and create one now.

We've got these great ideas for articles to pitch to editors, but how do we do it best when everyone's email inboxes are overflowing and in-person gatherings are still not happening?

The classic PR image evokes a schmoozing and truth-stretching character, constantly pulling rabbits from hats. If that isn’t you, congratulations—there are better ways to achieve success.


Next year’s marketing strategy isn’t impossible to create; you just haven't figured it out yet.

 Don't let the current uncertainty delay you.

How do we support our clients—and sign up new ones—when our channels of communication are so severely reduced?

Once again James Street Associates has won honors from the Transportation Marketing & Sales Association (TMSA).